DRAFTFCB about Second Life

SecondLife is a buzzword. Many of the companies decided to go into SL. After Simobil-Vodafone (Slovenian mobile operator) entered the SL they gained a lot of PR in classical media (PRINT, TV) and online (blogs). But the Simobil world in SL is more or less empty. No avatars come to visit (despite the feature that SL world enables - sending SMS into the real world for free; it looks this is not something which users would have for benefit which is big/good enough). What should Simobil offer to slovenian avtars (and slovenian mobile users) - to make his SL presence a success? Any idea?

This reason (an some others) forced companies to leave the SL. Of course - why would we be in the SL if it doesnt bring no significant (positive) impact on our revenue. But, various community media (SecondLife, Facebook, MySpace,...) are in my opinion important channels for different business units in the contemporary society and this is why we need to test this environments.

I hope that it will not prevail the view of the advertising agency DRAFTFCB expressed with this video:



But I must add, that probably anyone who went into SL knows, what DRAFTFCB is talking about. ;-D