Google vs. other search engines

Thinking about Google usually drives your mind in the territory of monopoly. It generates videos like this one or puts into existence anti-Google-websites (Stasa found good example).

It's global success is proven monthly by all main web-research providers (comScore, Nielsen Online or Hitwise). Although results differ because of different research methods, all three research companies are showing Google as a dominant player in the search business (and trend shows that Google's share of search is increasing).

comScore qSearch 2.0 (via Marketingcharts) shows, that the following figures for September/October 2007:



Similar results can be seen form Nielsen Online MegaView Search (via Marketingcharts):



Findings of Hitwise (via Marketingcharts) for US show this:



There is no doubt, that Google is ruling the market. Mainly because of simplicity & relevancy.

But this monopoly-and-like-big-brother-company can also be an inspiration for the different kind of project: GWEI - Google will eat itself.

;-)

Bon Apetit!