Reason for Google's success...

In previous post we showed that Google is dominating the search engine market.

Reasons?

This video (via TED) can tell us.

Anja who will soon join the Google team in Dublin can get some company insight (Larry Page and Sergey Brin look pretty harmless; every-year-skiing-team-bulding looks quite fascinating) .

;-)

Bon vojage!

Google vs. other search engines

Thinking about Google usually drives your mind in the territory of monopoly. It generates videos like this one or puts into existence anti-Google-websites (Stasa found good example).

It's global success is proven monthly by all main web-research providers (comScore, Nielsen Online or Hitwise). Although results differ because of different research methods, all three research companies are showing Google as a dominant player in the search business (and trend shows that Google's share of search is increasing).

comScore qSearch 2.0 (via Marketingcharts) shows, that the following figures for September/October 2007:



Similar results can be seen form Nielsen Online MegaView Search (via Marketingcharts):



Findings of Hitwise (via Marketingcharts) for US show this:



There is no doubt, that Google is ruling the market. Mainly because of simplicity & relevancy.

But this monopoly-and-like-big-brother-company can also be an inspiration for the different kind of project: GWEI - Google will eat itself.

;-)

Bon Apetit!